“Talk It Up! – Salon & Spa Selling Secrets” by Carol Phillips – Over 3.5 hours of useful, practical sales skills. Learn to talk retail without being pushy! CD 1: Sales Killers and Builders – 16 ways to improve sales immediately. Overcome 8 common sales killers that happen every day in salons and spas. Many of the 8 techniques are as simple as changing your thoughts and phrases. You will hear proven techniques for doubling your retail and service sales. CD 2 – Personality Selling – Learn to read your customers within 7 seconds by recognizing hair, clothes, jewelry, body language, and conversation patterns. After this lesson, you will never look at your clients (or co-workers or family) the same. Find out how to build instant rapport and watch sales soar! CD 3 – Step-By-Step Selling Sequence – Learn the proven formula for making the sale. You will learn how to simply structure the sale. Find out how it pays to ask questions. Learn to take advantage of location hot spots. Find out what really makes a client take our their cash, credit card, or checkbook. You will learn over 5 easy, stress-free ways to close the sale. Discover what to say when a shopper says no. Overcome 5 common objections such as: No time, No money, and I already have products at home. CD 4 Power Positioning & Selling to Men – Track A covers how to best use the different closing zones within the salon or spa. Increase your closing rate by knowing when and where to position products. Track B looks at several ways to set up the selling environment so your male customers are comfortable having services and buying retail products. Getting males shoppers to spend is a piece of cake, if you know how to correctly talk products. Over 3 and 1/2 hours in length.