“The rule of three” is a writing principle that suggests that things that come in threes are inherently more humorous, satisfying, and effective than any other number of things. The Latin phrase, "omne trium perfectum" (everything that comes in threes is perfect, or, every set of three is complete) conveys the same idea as the rule of three. It has use in fairy tales (pigs and bears), classic literature (ghosts) and comedy (A Redhead, Brunette, and a Blonde; An Englishman, Irishman, and Scotsman). Anyway, you get the idea.
So what does all this mean to you? Simple, there are 3 opportunities for you to drive retail. And with wedding season being anywhere from 6 months to year round, these are 3 opportunities you cannot afford to miss.