With health and wellness becoming a primary focus in today’s society, spa professionals have an opportunity to expand their reach. One way to do this is to stay on top of the latest spa trends. While some trends may come and go, you may find that a spa trend can generate new business and additional revenue. Spa owners need to stay on top of trends in the spa world to determine which of these spa treatments may be a good fit for their clientele.
Top 10 spa trends for the year ahead
Here is a look at the top ten spa trends keeping the spa industry fresh and innovative
1. Technology’s role increases – It’s no shock that technology will continue to play an even larger role in the spa industry. Patrons will increasingly rely on technology to book services and to check on appointment status. The industry will also see new advances in technology being used to administer treatments as innovations in spa supplies and tools continue.
2. Express service or a marathon – The typical spa treatments of 30 – 50 minutes are not as popular as they used to be. Clients are falling into one of two extremes these days, looking for either super fast treatments or extremely long ones. Express spa services fit the need of today’s busy professional who is constantly on the go. When she or he finally has the time to truly unwind, longer spa treatments that last several hours are ideal. These longer services allow the client to fully unwind and relax from the fast-paced world in which we live.
3. Merging of services – Techniques that are typically used for one type of spa service are being carried over to new areas. For example, facials and massages are being combined with masks, exfoliation, and skin brightening. The rise of the “bacial” - a back facial - is a prime example. Clients are also receiving both facials and massages at the same time and being worked on by multiple employees at once.
4. Personalization – Natural ingredients are being added to services to customize the treatment for each client. Essential oils and vitamins are used to make skin look brighter, reduce the appearance of fine lines and wrinkles, and reduce the appearance of dark circles under eyes.
5. On-demand services – The spa industry cannot escape the rise of on-demand services, with on-demand massages (and other spa treatments) beginning to rise. Several companies are already taking the plunge here, with leaders such as Manicube (providing on-demand manicures) and Zeel (providing on-demand massages).
6. The spa gets some Seoul – South Korea has become one of the leading sources of spa and beauty treatments, and this trend is expected to continue. Korean-inspired skin-care regimens and face masks will continue to remain popular as we look into the coming year.
7. Science comes on board – Clients want results, and they are looking for proof that the treatments they receive will work. Scientific support of how well products and treatments work will become increasingly important as new spa services and products emerge.
8. Respect the environment – An environmental focus will continue to remain important, and this will impact the use of certain spa supplies. A prime example is the decline in use of harmful plastic exfoliants (microbeads). Natural alternatives will become the norm. While legislation is forcing some of this change, clients are also searching for more natural treatments and working hard to avoid chemicals.
9. Mother Nature gets involved – More and more natural ingredients will be incorporated into treatments. The use of honey and salt are two of the leading gifts from nature that are becoming more popular in spa services. The Bella Lucce Manuka Honey Drizzle is made from a rare variety of honey found only in New Zealand and makes for a nourishing bath treatment. The Harmony Salt Facial Stone Set soothes away stress and tension and can also be used as an exfoliant. Be prepared for this emphasis on natural ingredients to get even stronger.
10. Bring on the sound – The incorporation of sound into treatments is yet another trend. While music has long played a role in the background, it is now becoming a more focal aspect of services, as it is believed to create a relaxing and calming environment. You can easily add this feature to any service with Music Therapy Speakers.
Universal Companies has the spa supplies you need.
Stay on top of the latest spa trends with top-of-the-line spa supplies from Universal Companies. Whether you’re looking to incorporate essential oils to customize your clients’ experience or looking to focus more on natural treatments, Universal has a wide variety of options. Request our catalog so you can stay ahead of your competitors.
Anita Lumpkin is the director of education for Universal Companies. She works at the Wellness & Beauty Learning Center in Torrance, California, where she offers fun, unique classes that cover a wide range of topics, including business and professional skills; advanced technique training for estheticians, massage therapists, and nail technicians; and protocol-centered workshops for on-trend services. Anita enjoys developing spa treatment protocols and helping spas create their service menus. She’s passionate about teaching and helping spa professionals boost their businesses.
Universal Companies is proud to offer professional training at our Wellness & Beauty Learning Center. Our customers can also take a class, attend a webinar, or read our articles online, where they can also shop the broadest selection of spa products and supplies. Dedicated to the success of spa professionals everywhere, we’re grateful to be recognized with the American Spa Magazine Professional’s Choice Award, Favorite Distributor of the Year, for 12 consecutive years. (Thank you!)