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April 10, 2020

Free Online Courses to Help You Grow Your Knowledge

April 6 • Business Success

As you adjust to different ways of meeting the needs of your clients, online educational opportunities can help you gain valuable skills or discover new ways to remain connected.

We gathered free online courses to help you do this.

Take a look, be sure to bookmark this page, and check back regularly. We’ll be adding new courses as we create or curate them.


Modifying Your Spa Menu for the New Normal

Consumer research across multiple industries shows that when businesses are making a visible change to their core services in response to COVID-19, it leads to a positive response in more than two thirds of customers. By modifying your menu, your spa can actively demonstrate that you’re taking client safety seriously. It also provides an opportunity for your spa to adapt to new operational and economic challenges that exist in the post-quarantine world. This course includes professional ad agency advice on marketing your menu shift, pre-made social posts, low-touch service suggestions, detailed service protocols, and more.


Seasonal Events Communication Toolkit

Holidays, personal milestones, and annual events are perfect opportunities to engage your clients. Staying in touch with customers drives positive brand perception, more frequent visits, and greater revenues at your spa.

In addition to identifying opportunities to communicate with your clients, this course offers strategy to leverage that communication to the greatest effect. It also includes guidance from spa industry experts on marketing best practices, alongside a growing library of pre-made social media posts, blog posts, and email blasts.


Sanitation Measures You Need to Keep You & Your Clients Safe When You Re-Open!

After clients re-emerge from quarantine, they'll have an increased focus on cleanliness and a little anxiety about sharing space with others. This will impact their decision-making on which businesses they frequent. Learn new sanitation measures and help clients feel safe by communicating your cleaning standards to them, while protecting yourself, too.


Free Tools: Engage Clients with Pro Facial Tips for Gorgeous Skin at Home

This course will help you stay in touch with your clients. As a skin care professional, you know the importance of regular facial services. If your guests are missing the care, expertise, and advice you offer, you'll have tools to stay connected until they can book services at your spa again. We created these resources, including ready-to-use social media posts, to help you encourage them to maintain skin health regimens while they’re at home.


Cupping Massage Therapy: Gliding at a Glance

This course will help you stay in touch with your clients. As a skin care professional, you know the importance of regular facial services. If your guests are missing the care, expertise, and advice you offer, you'll have tools to stay connected until they can book services at your spa again. We created these resources, including ready-to-use social media posts, to help you encourage them to maintain skin health regimens while they’re at home.


Reassure Clients & Protect Yourself: Take This FREE Course in Infection Prevention & Control

This online course by Rejuvenate Disinfectants only takes about 45 minutes! Once you complete it, you'll receive your personalized certificate of completion by email. Then, you can display your specialized training at your spa, on your website, and in social media.


COVID-19 Communication Toolkit

Whether you're temporarily closed or remain open, communication is so important right now. This kit offers practical tools for you to speak to your clients, including email messages and blog posts, ready-to-use social media posts, sanitation protocols, and more.


Universal Companies is proud to have a team of experienced spa advisors on staff and welcomes you to consult with our professionals about spa products and supplies, including ingredients, equipment, and retail. Dedicated to the success of spa professionals everywhere, we're grateful to be recognized with the American Spa Magazine Professional's Choice Award, Favorite Distributer of the Year for many consecutive years. (Thank you!)


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