Service Menu Management-Are You Managing Your Menu?

Vision & Mission Statement Translation

The service menu translates the vision and mission statement explaining “the why” behind the business. The why could be inspiration or motivation of starting the business. Clients are so interested in understanding “the story” of the business. The shift of business evaluation and patronage is built on aligning with the business and owner's philosophies. Share your story while being authentic.

Brand Concept Translation

The menu translates your brand concept which encourages a continuity of the brand though all actions and interfaces. Branding creates accountability and commitment by letting the public know what the business promise is. This commitment needs to have follow-through in all actions and presentations of the business. The service menu establishes an expectation of what a client will experience, that expectation needs to be met or exceeded. The ability to consistently deliver the service is equally important as well as creating unique offerings to create a point of difference.

Equipment & Product Selections

The services offered dictate purchasing decisions from equipment, products, supplies, and room accommodations. It is important that service development is made in tandem with selecting the supporting elements. I strongly recommend that you have a strong understanding of what the services are before making any purchases. For example, if you are going to offer microdermabrasion treatments, you will need to evaluate the features of the equipment, room space to house the equipment, and products to support the treatment.

Staffing & Training

Service offerings will influence staffing and training because you will need to ensure that the staff has appropriate training and that the services are within their scope of practice. The importance of hiring a team that has the training or is capable of being trained is your business. Staff need to consistently and with confidence deliver each service as described.

Pricing Strategy
Pricing strategy is a critical component of any business plan. It is the process of determining how much to charge for your products or services in order to achieve your desired financial and non-financial goals. It is important to evaluate the competition, direct and indirect costs, strategy, and philosophies.

Retail Offering & Homecare Advising
The selection of products becomes a critical decision because the products need to support the services but also need to align with the vision and mission of the business. I highly recommend integrating products that you can sell through. Sell-through means that a client experiences the product within the treatment and can purchase in the retail area, when possible, for convenience. Homecare advising is critical for providing client-centric service. Clients expect advice on how to maintain and support their services so provide them with recommendations.

Top of Mind Marketing
The importance of remaining relevant and at the top of the minds of your clients is critical, especially with so many service options and competition. The ability to consistently deliver a result-oriented service by a highly trained practitioner will provide a strong foundation for success. The ability to have an understandable brand will allow clients to be champions and promote your business via word of mouth.