The Time to Grow Your Spa Business is Now!

A focus on client management ensures that the business is intentional in all activities. Cultivating a loyal championing client base with a client-centric approach leads to client growth. The results of these efforts are centered on developing relationships with active communication. Create a strategy and a culture of doing business that focuses on providing the best experience for each client.

Utilize active listening skills to provide a customizable and anticipatory experience. The need to provide a unique experience for each client is a must and can be executed with enhancements that a client can select from. The enhancements allow for a repeatable experience while the client can create their experience based on their objectives and preferences. Equally important is providing each client with homecare advice and product recommendations. These efforts will yield a loyal customer base with strong repeat bookings, who tend to spend more and refer others.

Financial understanding and management are critical for a viable business. At a high level, the goal to maximize revenues and minimize expenses is fundamental. The next step is the ability to evaluate each treatment and determine its profitability and marketing value. These elements will allow you to grow your business with financial strength.

Lastly, develop the skills to understand how to impact your profitability by influencing key variables. For example, to increase revenue you could increase prices on a few services in each section of your service menu, the more popular the service will have the higher impact. A $1 price increase on a popular 50-minute massage can yield almost $4,000 per year in a spa offering massage in three treatment rooms that is open for 50 hours per week. Another successful approach in increasing the clients' average spend is to have an enhancement menu that enables your staff to add-on to the original booking. A serum or mask added to a facial, scalp ritual to a massage, or a deep conditioner for hair, all can add revenue and value.

The importance of monitoring financial key performance indicators (KPI) will keep the focus on what you need to manage during your growth. The selection of KPIs will depend on your focus on growth. The most common are profitability, average client spend, client rebooking rate, and occupancy level. Learn how to manage your growth with accuracy.

Business expansion may start by growing your client base which might necessitate opening more locations. This expansion may increase revenue and staff. As the growth continues it will have an impact on numerous aspects of the business and the integration will continue to guide you on future expansions. The reason to start now is that it will take time to implement so begin the planning and make it happen.