Business Success

Why Your Spa’s Relaxation Room Should Feel Like a Service of Its Own

Why Your Spa’s Relaxation Room Should Feel Like...

The relaxation room should never feel like a place to pass time. It should feel like something guests receive. Before the facial begins. Before the massage starts. Before a single...

Why Your Spa’s Relaxation Room Should Feel Like...

The relaxation room should never feel like a place to pass time. It should feel like something guests receive. Before the facial begins. Before the massage starts. Before a single...

Why Locker Rooms Are Doing More Work Than You Think

Why Locker Rooms Are Doing More Work Than You T...

Day spa locker rooms and changing areas tend to be treated as purely functional, but for guests, they carry much more weight than that. This is usually the first private...

Why Locker Rooms Are Doing More Work Than You T...

Day spa locker rooms and changing areas tend to be treated as purely functional, but for guests, they carry much more weight than that. This is usually the first private...

How to Build a Loyal Community Around Your Esthetician Business

How to Build a Loyal Community Around Your Esth...

Clients don’t stay loyal because of one great facial—they stay because of how you make them feel. Here’s how to turn everyday interactions, both online and in the treatment room,...

How to Build a Loyal Community Around Your Esth...

Clients don’t stay loyal because of one great facial—they stay because of how you make them feel. Here’s how to turn everyday interactions, both online and in the treatment room,...

What Solo Massage Therapists and Estheticians Should Know Before Buying Linens

What Solo Massage Therapists and Estheticians S...

When you work solo, linens are not just part of the treatment experience. They are part of your schedule, your storage space, your laundry routine, and often your personal time...

What Solo Massage Therapists and Estheticians S...

When you work solo, linens are not just part of the treatment experience. They are part of your schedule, your storage space, your laundry routine, and often your personal time...

What Day Spa Owners Should Know Before Buying Linens

What Day Spa Owners Should Know Before Buying L...

Linens are one of those things that seem straightforward until they start causing problems. Guests spend most of their service wrapped in them, therapists handle them all day, and yet...

What Day Spa Owners Should Know Before Buying L...

Linens are one of those things that seem straightforward until they start causing problems. Guests spend most of their service wrapped in them, therapists handle them all day, and yet...

When Spa Service Customization Goes Too Far (and How to Fix It)

When Spa Service Customization Goes Too Far (an...

Customization is now a familiar part of spa services. Feeling seen, heard, and considered matters to guests, and small adjustments can make a service feel more thoughtful and more human....

When Spa Service Customization Goes Too Far (an...

Customization is now a familiar part of spa services. Feeling seen, heard, and considered matters to guests, and small adjustments can make a service feel more thoughtful and more human....