Online Marketing for Spas – Universal Companies
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April 23, 2021

Online Marketing for Spas — a 6-part Series

In collaboration with Green Spa Network Planet, we have created an essential set of tools to help spas and salons understand the importance of online marketing. In an effort to simplify and explain the ways to build your presence on the web, our series addresses what makes a good website, how to manage SEO, smart email marketing, developing ecommerce, and using social media. These sessions are packed with practical advice from marketing professionals with decades of experience.

EPISODE #6 USING SOCIAL MEDIA TO HELP YOUR SPA OR SALON BUSINESS

Social media can be fun, spontaneous, and entertaining. It can also help promote your brand, provide engagement with your customers, and sell products and services. We’ll talk about the specific tools available when you set up a business account on the various social media platforms. This episode focuses mainly on Facebook and Instagram, but you’ll learn how and when to create posts for your favorite social media. We cover: setting up an account, scheduling posts, creating campaigns, and the difference between organic and paid social.

Guest: Camille Tillman, VP Marketing, Universal Companies
Kristin Dean, Digital Campaign Manager, Universal Companies

Tools from the class:

Free Hashtag Generator Tools

All Hashtag  

Ritetag

Hashtagify

Photo / Video Storage

iCloud

FREE SchedulingTools

Hootsuite

Buffer

Later

Paid Tools

Loomly

EPISODE #5 EMAIL BEST PRACTICES FOR SPAS & SALONS

Want to generate more business, strengthen your relationship with clients, and increase appointments? We’ll show you how email can help you do that! This webinar will cover tips for building your email list, review the types of emails you should send (with examples), and demonstrate how to measure performance.

Guest: Kristin Dean, Digital Campaign Manager, Universal Companies

 

Tools from the class:

Email Campaign Ideas

Email marketing tools

MailChimp 

Constant Contact  

Sendinblue 

Benchmark Email  

Sender  

MailerLite  

Stock Photos

Shutterstock 

Unsplash 

Pixabay 

Canva

EPISODE #4 ONLINE RETAIL IS BOOMING- WE ANSWER ALL YOUR ECOMMERCE QUESTIONS

The growth in online retailing proves that you should be looking for ways to capture these sales for your spa or salon. Questions that come up about how to build a retail program are often the same, and we’ll take them one at a time as we lay out a roadmap for you to add this new thriving component to what you do. We will explore each part of this plan through questions we’ve received and that the attendees have during the webinar.

Guest: Joe McKenna, Chief Marketing Officer, Universal Companies, and 15-year veteran of the ecommerce and online marketing industry

 

Tools from the class:

Easy graphics creation tool

Canva

 

Keyword suggestions

Soovle

 

Help with writing

Fiverr

EPISODE #3 HOW TO GET YOUR BUSINESS FOUND ONLINE

As of January 2021, the internet hosts just over 1.8 billion websites. Simply put, it would be impossible for one of your potential clients to just happen across your business on the internet. Google and other search engines know this and, over time, they have created ways to help internet searchers find what they are looking for online.

In this class, you’ll learn the tools to use and the rules to follow to ensure your website is seen by your potential clients.

Guest: Jake Hinton, Director of Search Engine Optimization/Marketing at Cloud Potential

 



EPISODE #2 ATTRACTING CLIENTS WITH YOUR SPA'S WEBSITE

If you don’t have a website, or you do and want to improve it, make time for this webinar. Consumers are online 24-7, and a good website makes it easier for them to find you. Essential elements such as information about your spa, available treatments and products, and tools that inspire engagement are key. You’ll learn easily-digestible tips and hear answers to real-world questions from our attendees.

Guest: Camille Tillman, VP Marketing, Universal Companies, and 30-year veteran of the ecommerce and online marketing industry

 

 

The following resources were discussed in the webinar:

Website Platforms

Shopify

WordPress

Wix 

GoDaddy 

SquareSpace 

Duda 

Stock Photos

Shutterstock 

Unsplash 

Pixabay 

Developers and Freelance Contractors

Freelancer

Upwork


EPISODE #1 WHY YOU SHOULD CARE ABOUT BEING ONLINE

Whether you realize it or not, online trends are shaping your business. Knowing how to use them is key to remaining relevant and gaining local market share. In this episode, you’ll learn how to leverage trends, discover new ways you can compete, and get an overview of how this series can help you thrive.

Hosting this webinar is Joe Mckenna, the Chief Marketing Officer at Universal Companies. He is a 15-year veteran of the ecommerce and online marketing industry.

 

Online tools that are free to use:

Here are some comments from the webinar chat

"Awesome! Can’t wait for the next one"

Kirsten K.

"Thank you so much!!!
Very informative!!!"

Tricia F.

"Thank you - interesting, even for web veterans, there is always new stuff to learn."

Debbie L.

Universal Companies is proud to have a team of experienced spa advisors on staff and welcomes you to consult with our professionals about spa products and supplies, including ingredients, equipment, and retail. Dedicated to the success of spa professionals everywhere, we're grateful to be recognized with the American Spa Magazine Professional's Choice Award, Favorite Distributor of the Year for many consecutive years. (Thank you!)


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