Business Success

Why “Fully Booked” Isn’t Always Healthy for Your Spa

Why “Fully Booked” Isn’t Always Healthy for You...

On paper, being fully booked looks like success. No empty rooms. No gaps. A packed calendar that proves demand. But behind the scenes, 100 percent capacity often creates hidden costs...

Why “Fully Booked” Isn’t Always Healthy for You...

On paper, being fully booked looks like success. No empty rooms. No gaps. A packed calendar that proves demand. But behind the scenes, 100 percent capacity often creates hidden costs...

How to Determine Your Service Pricing as an Esthetician

How to Determine Your Service Pricing as an Est...

If you're trying to figure out how much to charge for your services, you're not alone! Many estheticians struggle with pricing, especially when trying to find a balance between offering...

How to Determine Your Service Pricing as an Est...

If you're trying to figure out how much to charge for your services, you're not alone! Many estheticians struggle with pricing, especially when trying to find a balance between offering...

How to Create an Irresistible Retail Display in Your Spa

How to Create an Irresistible Retail Display in...

A strong retail display doesn’t need to be complicated. It just has to help clients pause, notice something useful, and picture themselves taking it home. When your shelves support that...

How to Create an Irresistible Retail Display in...

A strong retail display doesn’t need to be complicated. It just has to help clients pause, notice something useful, and picture themselves taking it home. When your shelves support that...

Why My First Solo Attempt at a Business Failed (And What I Learned)

Why My First Solo Attempt at a Business Failed ...

When I first decided to go solo, I thought I had it all figured out. I came from a background managing a dental office, where I excelled at marketing and...

Why My First Solo Attempt at a Business Failed ...

When I first decided to go solo, I thought I had it all figured out. I came from a background managing a dental office, where I excelled at marketing and...

10 Valentine’s Day Marketing Ideas to Help You Fill Your Books

10 Valentine’s Day Marketing Ideas to Help You ...

Valentine’s Day arrives quickly, and it’s easy to fall into familiar patterns every year. You don’t have to. With thoughtful, original ideas, February can become one of your most profitable...

10 Valentine’s Day Marketing Ideas to Help You ...

Valentine’s Day arrives quickly, and it’s easy to fall into familiar patterns every year. You don’t have to. With thoughtful, original ideas, February can become one of your most profitable...

How to Create Single-Friendly Valentine’s Day Services With Retail Tie-Ins That Drive Bookings

How to Create Single-Friendly Valentine’s Day S...

February can feel complicated. The holiday marketing is everywhere, and while couples dominate the conversation, your single clients want to feel seen too. With a little intention, you can help...

How to Create Single-Friendly Valentine’s Day S...

February can feel complicated. The holiday marketing is everywhere, and while couples dominate the conversation, your single clients want to feel seen too. With a little intention, you can help...