Spa Marketing with ChatGPT: Your FREE Marketing Assistant

By Kristin Dean, Sr. Marketing Manager, Universal Companies

We understand that juggling multiple tasks in your thriving spa business leaves little time for content creation, brainstorming promotions, or finding inspiration for your online presence. You’ve probably come across a lot of buzz about ChatGPT, a free AI tool. And you might have initially thought, “Hmm, that’s not really my thing.” But I’m here to let you know that ChatGPT is absolutely for you. It can be incredibly helpful in various ways, from saving you precious time to actually boosting your revenue.

How to Use ChatGPT to Create Your Social Content

ChatGPT can be your go-to companion when you're looking to ignite your creative spark. It can generate unique ideas, offer fresh perspectives, and help you brainstorm engaging content that resonates with your audience. With its assistance, you can break through creative blocks and consistently produce captivating social media posts.

Here are some prompts to try:

• Write three social posts with the theme “unwind and rejuvenate.”

• What are good topics for a spa owner/massage therapist/esthetician to post about in summer/fall/winter/spring?

• I want to promote my new cupping service. Give me 3 promotion ideas to use on social media.

• What are good hashtags to promote lash and brow tinting on Instagram?

• What types of images should I use to promote my waxing service on social media?

How to Use ChatGPT to Create Your Newsletter Content

Utilizing ChatGPT as a collaborative partner can streamline the content creation process and ensure your newsletters captivate readers. It helps with generating topic ideas, provides writing assistance, and enhances audience engagement, making it a versatile tool for crafting high-quality newsletters.

Here are some prompts to try:

• Provide five newsletter ideas for a massage therapist.

• I am sending an email about "Skincare Tips for a Healthy and Glowing Complexion." Please write 5 engaging subject lines.

• I am sending an email to my customers to promote a new line of supplements. Provide 5 engaging calls to actions.

• I am an esthetician. Please write an email to my customers encouraging them to book an appointment for our new hydrodermabrasion service. I am offering a 20% discount.

woman holding phone with email icons

How to Use ChatGPT to Create SEO-Friendly Blog Content for Your Website

By utilizing ChatGPT, you can optimize your content for search engines through tasks such as conducting keyword research and structuring your content accordingly. This can lead to enhanced visibility and improved search rankings, offering valuable brand awareness for your business. Remember to review and refine the content generated by ChatGPT to ensure it aligns with your brand and expertise while adhering to SEO best practices.

Here are some prompts to try:

• I am a nail tech. What are some blog topics my customers would be interested in?

• I am an esthetician writing a blog about the importance of SPF in the summer. Please provide 5 SEO-friendly blog titles.

• I am a massage therapist writing a blog about the benefits of cupping therapy. Please provide an SEO-friendly outline.

• I am writing a blog about the benefits of cupping therapy. What are good SEO-friendly keywords?

• What are some common questions people have about lash and brow tinting? (Note: This one is great for creating an FAQ page or even creating additional content).

How to Use ChatGPT to Create Podcast and/or Video Content

ChatGPT can assist in creating a podcast or video by generating topic ideas, simulating interviews for practice, fact-checking information, outlining episode structures, and providing script writing assistance. However, it's essential to review and edit the generated content to ensure it aligns with your style and branding.

Here are some prompts to try:

• What are good podcast topics for an esthetician?

• I am an esthetician producing a podcast about skincare tips and tricks. Provide a 10-episode outline.

• Now write a script for each episode like I am interviewing a skincare professional.

• I specialize in lash & brow services. Write a script to use in a TikTok video explaining the benefits of brow lamination to potential customers.

• What are good TikTok videos for a massage therapist?

Remember, in the ever-evolving spa industry, staying ahead requires embracing innovation. Incorporating ChatGPT into your spa business can be a game-changer for your content creation and online presence. By using this free AI tool, you can save valuable time, generate unique ideas, and boost your revenue.

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What is ChatGPT?

ChatGPT is a free AI tool that can help you with a variety of your spa marketing tasks, including generating social media posts, creating newsletter content, writing blog posts, and creating podcast and video content.

Is ChatGPT easy to use?

Yes, ChatGPT is very easy to use. Simply type in a prompt and ChatGPT will generate content based on your request. You can then edit the content to make sure it meets your needs.

Is ChatGPT accurate?

ChatGPT is generally accurate, but it is important to remember that it is still a machine learning model. This means that it can sometimes make mistakes. It is always a good idea to review the content generated by ChatGPT before publishing it.

Can ChatGPT help with image creation?

No, ChatGPT does not directly provide image creation. You can ask it to provide suggestions and then use the output to create something in another program. We suggest using tools like Canva or Microsoft Designer for image creation.

Tools Referenced In This Article

ChatGPT - An AI language model developed by OpenAI that engages in natural language conversations, providing human-like responses and performing various tasks based on its training on a large corpus of text data.

Canva - An online graphic design tool that allows users to create and customize various visual content, including social media posts, presentations, flyers, and more, using a simple drag-and-drop interface.

Microsoft Designer - A tool designed to assist users throughout the creative process, using cutting-edge generative AI technology to quickly create stunning visuals, social media posts, invitations, and more​.

About the Author

profile picture of Kristin Dean

Kristin Dean is a seasoned marketing strategist with over a decade of experience promoting diverse products and services, from hospitality to green living to spa and wellness products. Embracing innovation, she delivers impactful campaigns that captivate audiences and drive meaningful engagement, staying ahead of industry trends to achieve remarkable results.

Universal Companies is proud to have a team of experienced spa advisors on staff and welcomes you to consult with our professionals about spa products and supplies, including ingredients, equipment, and retail. Dedicated to the success of spa professionals everywhere, we're grateful to be recognized with the American Spa Magazine Professional's Choice Award, Favorite Distributor of the Year for many consecutive years. (Thank you!)

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