4 Ways Spas & Salons Can Support Breast Cancer Awareness

October 8 • Business Success

It’s estimated that over 300,000 women will be diagnosed with breast cancer this year, making it one of the most common diseases we face. Being a part of the wellness industry uniquely positions you to instill hope and make a positive impact on the lives of women everywhere. These ideas will help you do that:

1. Collect Donations

Show clients you care and give them the opportunity to make a difference by collecting donations of various items or monetary donations. Want to spice things up? Create themed goodie bags to bring a smile to patients' faces!

2. Offer Services Just for Breast Cancer Patients

Cancer, along with the treatments required to fight it, are extremely hard on the body and mind. Research suggests that one in three cancer patients deal with some form of emotional distress that can significantly impact the prognosis of the disease.

Providing services that aim to enhance overall wellness can have a lasting, positive impact on the lives of women dealing with this disease. Massage, for example, has been extensively studied in cancer patients and has shown to now only improve patients’ mental health, but also has the ability to support the immune system and provide an alternative method for pain management. Other services you might consider offering are laser scar removal, 3D areola tattooing, cupping massage, facials, make-up services...the ideas are endless!

Consider taking a couple of days a month to provide complimentary or discounted wellness services to breast cancer patients. If your spa or salon is set up to provide mobile services, consider reaching out to your local hospital or health care facility to see if they’d be interested in a partnership.

3. Provide Nail & Hair Services That Give Back (and Spread Awareness!)

Pink hair, playful nail designs, pink everything! Adding these services to your menu this month is not only a great way to support breast cancer–it’s also extremely fun and allows your clients to express their support in a myriad of unique ways. Want to contribute all year long? We suggest adding a service (or updating a current one) to your menu that takes a portion of the proceeds to benefit an organization that supports breast cancer research.

4. Share Information

Sharing is caring (and can save lives!) Breast cancer is one of the most common cancers women face.

Promoting services and sharing educational information from reputable sources may be the reminder that someone needs to schedule their mammography or a simple health checkup. Prevention is key to this disease, and as a wellness provider, you can make a huge difference.

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