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October 24, 2016

4 Easy Ways To Increase Holiday Lash & Brow Business

Client demand for lash and brow services is high year-round, and the holidays are a perfect time to give this popular part of your menu some extra pizazz. That's why we're bringing you four easy-to-implement ideas that will set your spa apart, delight existing clients, and draw in new business.  

1. Offer gift packages that include product + services

A lash extension package that includes a full initial set, two fill services, and a home care kit provides a perfect introduction to your lash and brow business. Existing clients might even want to take advantage of this holiday special or gift it to family and friends! Brands such as Ardell®, VLash®, and JB Lashes® have the items you'll need while clients are in the chair.

2. Promote seasonal add-on services

Lips need love during the cold winter months, too! Including a free lip treatment like the Prosana® Collagen Lip Mask with the purchase of a full lash extension set or lash and brow color enhancing service offers clients another gift-giving opportunity. As more people experience your services, the more likely they'll be to recommend your spa or salon. It's a win-win!

3. Focus on home care kits

Home care kits work well as part of holiday packages. The LashFood® Lash Transformation Kit and Brow Transformation Kit are great retail items and will complement any lash and brow service. Include a complimentary lash and brow consultation with the purchase of a kit to encourage additional gift giving!

4. Reward clients for getting social

In the world of social media, more is merrier! Invite your followers on Facebook, Twitter, and Instagram to tag your spa and post a holiday-themed selfie using hashtags such as #HolidayLashes and #HolidayBrows.

Give each follower who posts an incentive such as a free eye mask treatment or free strip lash retail set when they book their next visit. These photos will be seen, liked, commented on, and possibly shared by their followers, too! This is called engagement, and it's a fun, inexpensive way to boost your business.

For more business boosting tips, be sure to follow us on FacebookTwitterLinkedInInstagram, and Pinterest.

Universal Companies is proud to have a team of experienced spa advisors on staff and welcomes you to consult with our professionals about spa products and supplies, including ingredients, equipment, and retail. Dedicated to the success of spa professionals everywhere, we're grateful to be recognized with the American Spa Magazine Professional's Choice Award, Favorite Distributor of the Year for many consecutive years. (Thank you!)

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