1. Offer gift packages that include product + services
A lash extension package that includes a full initial set, two fill services, and a home care kit provides a perfect introduction to your lash and brow business. Existing clients might even want to take advantage of this holiday special or gift it to family and friends!Brands such as Ardell®, VLash®, and JB Lashes® have the items you'll need while clients are in the chair. In addition, the JB Lashes iLashcare at Home Aftercare Kit will send them home with the eye gel patches, coating mascara and sealer, primer, and brushes they'll need to keep their lashes in tip-top shape.
2. Promote seasonal add-on services
Lips need love during the cold winter months, too! Including a free lip treatment like the Prosana® Collagen Lip Mask with the purchase of a full lash extension set or lash and brow color enhancing service offers clients another gift-giving opportunity. As more people experience your services, the more likely they'll be to recommend your spa or salon. It's a win-win!
3. Focus on home care kits
As we mentioned earlier, home care kits work well as part of holiday packages. The LashFood® Lash Transformation Kit and Brow Transformation Kit are great retail items and will complement any lash and brow service. Include a complimentary lash and brow consultation with the purchase of a kit to encourage additional gift giving!
4. Reward clients for getting social
In the world of social media, more is merrier! Invite your followers on Facebook, Twitter, and Instagram to tag your spa and post a holiday-themed selfie using hashtags such as #HolidayLashes and #HolidayBrows.
Give each follower who posts an incentive such as a free eye mask treatment or free strip lash retail set when they book their next visit. These photos will be seen, liked, commented on, and possibly shared by their followers, too! This is called engagement, and it's a fun, inexpensive way to boost your business.