Susan Bays, Staff Writer, Universal Companies
If your spa or salon isn't offering lash and makeup services, you may be missing out on some of the easiest money to be made with add-on services. Fast, in demand, and simple to perform, these services can add up to big profits when you put them on your a la carte menu. Here's how:
Add interest to your menu.
Subtract extra treatment time.
Many lash and brow services can be done while a client is already in your treatment room. For instance, why not tint your client's lashes and brows while she's enjoying a facial mask or body mask? Add-on services done concurrently with other treatments result in larger tickets for the same amount of time.
Multiply your revenue.
In addition to increasing your treatment revenue, these add-ons will help boost your retail revenue. Show your clients how to get the same cosmetic "wow" factor at home that you create for them in the spa. From one post-treatment makeover, it's an easy step to selling retail products your clients will already be sold on. Strip lashes can also lead to a retail bonanza once you open clients' eyes to how amazing they can look.
Divide and conquer!
Make a bold statement when performing both lash and makeup services by only doing one eye or half of your client's face. Then give them a mirror and let the dramatic difference sell the service and corresponding retail products for you.
Add to client satisfaction.
What's better than leaving the spa refreshed and renewed? Leaving the spa refreshed, renewed, and looking remarkable! Lash and cosmetic services only add to the impact of a great facial. So make sure your clients leave your spa or salon thrilled with their results.
Subtract from your overall advertising budget.
The easiest client to sell to is the one you already have. You don't have to advertise to clients who are already in your spa, and it's easier to convince them to include affordable add-on services, like lash perming, that build on a facial than it is to sell another facial.
Multiply your bookings.
Satisfied clients mean repeat bookings, plus they're great advertising for new clients. Some lash services, like extensions, also require maintenance appointments, and that's built in revenue for the future.
Divide your retail area to really showcase lash products and makeup.
Rather than scattering retail products throughout your spa or salon boutique, group them together for easy shopping and maximum impact. Even better, create a mini-display in the treatment room and make retail recommendations during clients' appointments.
Perhaps the best thing about adding lash and makeup services is the potential revenue when you subtract your cost per treatment from the price you charge per treatment. For example, the Intensive Professional Kit for lash and brow tinting includes enough products for 150 services and can generate over $5,250 in potential revenue for your spa!
Universal Companies is proud to have a team of experienced spa advisors on staff and welcomes you to consult with our professionals about spa products and supplies, including ingredients, equipment, and retail. Dedicated to the success of spa professionals everywhere, we're grateful to be recognized with the American Spa Magazine Professional's Choice Award, Favorite Distributor of the Year for many consecutive years. (Thank you!)