As summer comes to a close, you may find that the sunny season’s “carefree” vibe will result in clients running to you for some serious skin after care. Rosacea and psoriasis flare-ups, hyperpigmentation and dark spots are among the many post-summer skin issues stemming from extra time spent in the sun, dips in the chlorinated pool, hot and dry conditions, and lax sunscreen routines. Fall is the ideal time to get complexions back in balance before the cooler climate ushers in a new set of skin woes, so stay focused on selling your customers on a skin care regimen that will help their sun-parched skin and get it prepped for colder weather. Here are a few ideas:
HELP WITH DAMAGE CONTROL
Your customers will find comfort in knowing that the appearance of most cosmetic skin damage issues like uneven skin tone and dark patches can be minimized with the right professional skin care products. Help them pick the ideal post-summer products from Control Corrective Control Sun Damage collection, including:
- Gly Lotion 10% – A moisturizing and exfoliating cream in one, this multitasker clears the way for optimal hydration with powerful exfoliators that sweep away dead cell sludge.
- Intensive Skin Lightening Cream SPF 30 – This brightening moisturizer helps reduce the appearance of age spots and blotchiness and prevents skin from future sun damage with broad spectrum UVA/UVB protection.
- Multi-Complex Fade Gel – An on-the-spot, dark spot minimizer, this potent skin brightener plus glycolic acid combination diminishes dark spots in a matter of weeks.
Post-summer skin is typically extremely dehydrated and in need of deep moisture nourishment, especially with winter’s drying conditions around the corner. Your clients may not realize that hydrating serums and moisturizers can’t effectively penetrate skin when pore-clogging oils and cellular debris are posted up on its surface. Get them going on a regular exfoliating routine with a gentle, yet effective, exfoliator like Control Corrective Cucumber Bead Cleanser, which effectively cleanses and sloughs off dead skin while providing an aromatic and refreshing spa-like experience they’ll enjoy.
DEMONSTRATE THE VALUE OF A FACIAL
Even if you have clients who are reticent about booking regular facials, educate them about the importance of at least budgeting for one per season to bring balance back to skin amidst climate and lifestyle changes. Some Control Corrective facials that can help skin transition from summer to fall are the C New Brightness Facial, a Vitamin C-fueled facial that helps fade the look of age spots and softens rough, thickened skin texture, and the Botanical Soothing Facial, a gentle, cooling facial that reduces the look of redness, blotchiness, and inflammation and is ideal for very sensitive, dry skin.
KEEP THEM STOCKED ON SUNSCREEN
Make sure your customers understand that sun protection does not stop when summer ends. Even during seasons when the sun is less visible, their skin is still vulnerable to sun damage caused by UVA/UVB rays, which can pass through clouds and windows and reflect off snow. Encourage the same protection standard all year long: Apply sunscreen with an SPF 30 or higher to all exposed areas, and reapply every two hours. Control offers four unique SPF 30 sunscreen products, as well as a Hydrating Lip Conditioner with SPF 15. Goodbye summer, hello flawless fall skin! What products or treatments do you rely on to transition skin from summer to fall?