What to Do When Clients Want Fast Results—But You Know Better
Let’s be real: clients are more impatient than ever. They want flawless skin, perfect brows, or lifted lashes—immediately. But as estheticians, we know change takes time, and magic isn’t part of the treatment protocol.
So how do you manage sky-high expectations without sounding like you're making excuses—or worse, risking the relationship? Let’s dive in.
The Real Talk Moment
Before anything else, you have to believe that setting expectations doesn’t make you a “bad” service provider—it makes you a smart one. If you want returning clients who trust your expertise, you’ve got to start with honesty.
Why Clients Expect Fast Results
You’re not imagining it. Here’s what you’re up against:
- Social media filters that erase pores, lines, and reality.
- Drive-thru culture—everything fast, or it's a fail.
- Overpromises from unlicensed influencers.
Clients are conditioned to expect instant gratification, even from services that rely on biology and healing.
Setting Boundaries (Without Losing Trust)
Here’s where you get strategic—not stern.
Tip #1: Give them a preview of the journey.
Instead of saying, “It takes time,” try:
“At week 2, we’ll likely see some softening. By week 6, we’ll reassess together and adjust if needed.”
This tells them you have a plan (and aren’t winging it).
Tip #2: Use visuals.
Before-and-after photos of past clients—especially those taken over several weeks—help reset expectations without a lecture.
Tip #3: Pre-frame every appointment.
At the beginning of each session, say something like:
“Today we’re focusing on hydration, which preps your skin for that glow you’re after. You’ll see more changes building over time.”
It gives purpose to every visit.
Creative Ways to Buy Time
Sometimes, it’s not just about explaining. It’s about giving them something tangible to hold them over.
Offer a “quick win” add-on.
Could be a brow tint, a jelly mask, or a light peel—something with visible (but short-term) payoff to keep them excited.
Create a “next-step” calendar.
A simple printed or digital plan:
- Week 1: Treatment A
- Week 2: Hydration home care
- Week 3: Check-in
Clients love visuals. It makes the process feel intentional and real.
Use check-in texts or emails.
A short “Hey! Just checking in—how’s your skin doing this week?” message makes them feel supported and reminds them this is a partnership.
Bonus: What to Say When They Push Back
When Clients Text Too Much
What if they keep texting or checking in too often?
If a client is messaging you every few days asking for updates or questioning your plan, it’s okay to protect your time and your professionalism. Here’s one way to set a warm but firm boundary:
“I’m so glad you’re invested in your progress! I always want you to feel supported, so let’s save your questions for our next session where we can talk in detail. That way I can give you my full attention.”
You can also preempt this with a quick policy reminder:
“Feel free to message with any quick questions—but anything beyond that, I’ll go over in person during your appointments. That helps me stay fully focused on each client’s care.”
When They Push Too Hard
Sometimes a client will ask for more than just reassurance. They may want to repeat a service too soon, combine things that shouldn’t be layered, or rush healing in ways that aren’t safe.
When that happens, try something like:
“I’d never want to risk setting you back by doing too much too soon. I’d rather space things out safely so you see steady progress—and avoid inflammation or irritation that could slow things down.”
This keeps the tone calm while reminding them you’re on their side and thinking long-term.
When They Say “Nothing’s Happening,” Use a Metaphor They Can Relate to:
“Think of your skin like a garden. You can’t flood it with fertilizer every day—it needs time, care, and the right timing to grow strong and healthy.”
A simple image like that can help make the science feel human—and even a little obvious.
If they ask, “Why don’t I see results yet?”—don’t get defensive.
Instead, try:
“Totally get that. You’re doing your part by showing up—and your skin is doing its part by adjusting. Some changes are happening under the surface right now, and they’ll show soon.”
That soft reassurance keeps the vibe warm while holding your line.
Final Thoughts
You’re not a magician—you’re a trained professional. Clients may want instant results, but what they need is your leadership. Setting expectations isn’t about being rigid. It’s about guiding them with warmth, strategy, and a few smart tricks along the way.
Let them know: great results take time—but they’ll never have to walk that timeline alone.
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