What to Know About Helping Your Clients Age Gracefully
By Lauren Roark, Licensed Cosmetologist, Training Manager, Universal Companies
While getting older isn't a bad thing, it's true that most of us like to take whatever strides we can to capture or maintain the youthful appearance we've been missing. And this is backed by market research. In just a few years, the global market for products that minimize the appearance of aging is projected to be worth about $163 billion.
Skin care products and services that allow a more graceful aging process are getting better every year, which means your clients are going to be looking for the latest and greatest that the market has to offer.
Your Clients Are Looking for Something Simpler
In the past, thoughts of the most results-driven skincare services often drift to invasive procedures, such as surgery. But as the market grows and products offer better outcomes, many people are choosing to take advantage of minimally-invasive or non-invasive options instead of going under the knife.
Surgery requires a much longer recovery period and may involve additional complications and risk factors, such as infection or scarring. Because of this, your clients are hoping that they can get the results they need from the products they want, and they’re looking for any and all options that are available. Some suggestions for these clients might be:
- Retinols
- Alpha hydroxy acids (AHAs), kinetin, and copper peptides
- Microdermabrasion
- Dermal fillers
- Botox
- Radio Frequency (RF) Skin Tightening
- Laser Treatments
- Intense Pulsed Light Therapy (IPL)
Tips
When your clients are creating a skin care routine to help their skin age gracefully, it’s best to focus on a couple of simple questions:
(1) What’s their skin type?
(2) What’s their greatest skin care concern?
Every client is looking for something that works best for them, so these things need to be clear from the beginning.
Your first step should be recommending a good moisturizer that fits the client to target the dryness that comes with aging. Dermatologists also suggest that the best thing you can do for aging concerns is to protect your skin from the sun, so offering a good sunscreen is a smart choice.
Your clients should always be aware that results will take time and work, but with regular services and consistent product use, they can make strides at bringing back that youthful glow they’re missing.
Products for Aging Gracefully
Plump fine lines and bring radiance to dull complexions with age-defying skin care formulations.
Vitamin C, peptides, hyaluronic acid, and antioxidant-rich botanicals are just a few active ingredients you'll find in this comprehensive collection.
Universal Companies is proud to have a team of experienced spa advisors on staff and welcomes you to consult with our professionals about spa products and supplies, including ingredients, equipment, and retail. Dedicated to the success of spa professionals everywhere, we're grateful to be recognized with multiple industry awards (thank you!) and proud to support the spa industry through mentorship and sponsorship.