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How to Take Advantage of the CBD Trend

How to Take Advantage
of the CBD Trend

CBD spa treatments and retail have enormous revenue potential for your business. Recent research has estimated that the CBD market could grow to $2.1 billion by 2020! But what exactly is CBD and how can you take advantage of the trend?

What is CBD?

CBD is derived from cannabis, often extracted directly from the hemp plant due to its higher levels of CBD. It contains essential compounds that are contained in cannabis, without high levels of THC.

THE 3 TYPES OF CBD

FULL SPECTRUM

Contains full CBD complex — terpenes, fatty acids, antioxidants— with minimal THC levels

ISOLATE

Purified CBD in its raw form without any other compounds

BROAD SPECTRUM

Essentially full spectrum, without any THC

Hemp and marijuana are both derived from the Cannabis family, but they have some very distinct differences

Hemp, CBD, and marijuana —
What’s the difference?

Hemp

+Used for industry

+Minimal levels of THC

+Higher levels of CBD

Marijuana

+High levels of mind-altering THC

+Produces “high”

CBD

+Minimal levels of THC

+Shouldn’t show up on a drug test

+Contains essential cannabis compounds

How to effectively retail CBD products as a revenue stream for your spa

Be clear about the differences between hemp, marijuana, and CBD.

Take advantage of what clients already know.

Try to carry both professional and retail options.

CBD Terms:

+ Cannabis 

Cannabis is a family of plants that may be referred to as either indica or sativa. They are kind of like cousins. Indica is the term usually associated with plants with the common name, MARIJUANA. Sativa is the term usually associated with plants with the common name HEMP.

+ Marijuana  

Known for having high levels of THC (see below), Cannabis sativa indica, has been a wildly popular choice for consumers interested in having a euphoric experience. This and other THC dominant strains are also used for treating pain, sleeplessness, depression, anxiety and much more.

+ Hemp  

What we refer to today as Hemp, or Cannabis sativa, is a close relative to Cannabis indica but typically has a higher level of CBD (see below). This is a non-intoxicating variety grown and harvested for fiber, seeds and CBD. It is also called industrial hemp.

+ Full-spectrum hemp  

Full-Spectrum Hemp Oil contains a full array of cannabinoids such as CBD, CBG, CBN and even some THC. It also offers vitamins, minerals, fatty acids, protein, chlorophyll, flavonoids and terpenes.

+ Broad spectrum hemp  

A full spectrum oil without any THC.

+ Isolate  

A pure source of CBD (99%), where during the extraction process, everything naturally found in the plant matter is removed. This includes any trace of THC, terpenes, waxes, oils, chlorophyll and more.

Incorporate CBD into your menu with these customized Protocols

CBD

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