MUD – Universal Companies
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Trusted by Emmy Award-winning makeup artists, MUD offers simplicity with systematic lines, precision tools, how-to guides, and insider tips. No guesswork!

Specially Designed for Seamless Performance

Make-up Designory (MUD) has been creating honest makeup and providing quality education for over 20 years. Whether your clients dare to be different, prefer polished and professional, or simply want a natural look, MUD delivers long-lasting wearability, flawless application, and radiantly accurate color.

Because MUD is available exclusively through Universal Companies, you're uniquely positioned to offer services and take-home products not available anywhere else.

Turnkey Marketing Resources

Social posts, email newsletter ideas, how to be found in Google searches, and more. Learn More >


MUD Makeup Resource Center


How can I use makeup in my spa?

Makeup can be incorporated into your spa menu as either an add-on to your current facial treatments or a stand-alone service. As an add-on, makeup is an easy upsell because clients may be uncomfortable leaving your spa barefaced after their esthetic appointments. Stand-alone makeup services are especially popular for bridal or other special events, while some clients may just be ready for a makeover or professional education about applying makeup. Estheticians and makeup artists can help clients looking for new color palettes, makeup tools, innovative techniques, and specialized beauty regimens. Plus, retail sales are a natural follow-up to all makeup services!

Why MUD makeup?

Some of the best professionals, including Emmy award winning makeup artists, use MUD makeup and tools. When you join their ranks by offering MUD, available exclusively through Universal Companies, your spa will be uniquely positioned to offer services and retail products not available anywhere else. In addition to a comprehensive selection of makeup and tools, we also offer tutorials, educational tools, and marketing materials to help you maximize your earning potential.

What do I need to get started?

MUD makes it easy to start offering makeup services with Professional Fundamental Kits. No matter the size of your spa or salon, there is an expertly curated kit that’s perfect! Available in three sizes, each contains a versatile mix of best-selling products and tools to ensure ultimate performance in professional makeup artistry.

We also offer two kits for MUD airbrush makeup. These are ideal for weddings and photoshoots, along with other occasions when clients want flawless skin.

How can I encourage clients to use MUD makeup at home?

Encouraging clients to buy products you’ve used during their makeup session is a great

way to drive revenue. First, communicate with them throughout their service about the products you’re using and why you chose them, and then let them know those same products are available in your retail boutique. You can also note every detail and complete each service with a personalized, step-by-step MUD Continuity Face Chart for your clients to follow at home.

Once clients are in your retail boutique, MUD retail displays and collections include some of the best-selling products they’re sure to love and are a great way to pique interest.

Your How-To Merchandising Guide


Not sure how to stage your retail or track your success? Our merchandising experts put together a few ideas.

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Training & Education

Your team members can learn at their own pace with on-demand training and education!

The Perfect Brow Online Training

Designed with beauticians, cosmetologists, estheticians, and makeup artists in mind, this course teaches you how to create perfect brows. The techniques used are based on proven methods employed in a traditional esthetics program and Make-Up Designory's workshops.

The Perfect Brow Video Series

Perfectly groomed brows help shape and frame the face. Help your clients achieve their best brows with The Perfect Brow service. Send clients home with tools, tips, and products to help them continue their brow care at home.

Brow Mapping
Learn how to evaluate the brow, identify the arch, and shape.

Prep Eyebrows
Learn how to properly tweeze, trim, and brush out the brow.

Brow Filling
See a demo of the proper use of creams and pencils and the benefits of both.

Client Home Care
Create a custom eye chart that will enable your client to recreate the look at home.

Free Digital Marketing Resources

Engage customers and drive traffic with pre-made social media posts.

Social Media Posts

Engage your current customers and drive more traffic to your website.

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