About Us

About Universal

We know spa.

Spa professionals supporting spa professionals.

For over 40 years, we’ve worked alongside the people who make spa happen. Today, we bring that experience together with the products, expertise, education, and operational support modern spa and wellness businesses need to thrive.

A spa professional at work with a client
  • 64% Of our team come from spa & hospitality backgrounds
  • 44 Years serving spa
  • Over 84,000 Active customers
  • 47 Countries served

Everything it takes to make a spa work beautifully.

Running an exceptional spa takes more than exceptional products. It takes the right people, knowledge, systems, and support behind them.

  • 01

    People who understand the work.

    Professional-to-professional support from people who understand spa, products, protocols, and operations.

  • 02

    Insights that keep you ahead.

    Industry knowledge and emerging opportunities that help shape stronger treatments, experiences, and offerings.

  • 03

    Products chosen with purpose.

    Thoughtfully vetted professional products and equipment selected for quality, performance, and fit.

  • 04

    Education you can put to work.

    Hands-on training and resources designed to build confidence, knowledge, and results.

  • 05

    Expertise from concept to opening.

    Turnkey development support spanning planning, procurement, installation, training, and launch.

  • 06

    Operations you can count on.

    Reliable availability, streamlined fulfillment, and ongoing support for the products your business depends on.

The Next Chapter

A Note from Our CEO

Why Universal?

64% of our customer-facing employees are spa professionals. That shapes how we work with you.

Odds are, the person transparently answering your question has worked where you work. As have the people who vetted our product and equipment offering and designed our hands-on education.

Add 44 years in this business, and you get the kind of irreplaceable knowledge, industry relationships, and thought leadership that take decades to build.

Universal puts it all to work for you and we don’t charge you more for it.

We believe in spa and we believe in you. We exist to help with everything you need to build unforgettable experiences and the business behind them.

Sincerely,

Ethan Pochman

CEO | Universal Companies, Inc.

Portrait of Ethan Pochman, CEO of Universal Companies

Your spa is your expertise. Supporting it is ours.

Whether you’re opening a new property, evolving your treatment menu, improving operations, or simply looking for something you can count on, we’re here to help.

Spa professionals working together
The Universal team
A Universal customer's spa environment