Turning Bridal Business Into Repeat Business
Bridal business is great business, especially when you can spread it throughout the year. Traditionally, spas have filled their books for bridal services in June. But there’s really no time of year that’s off limits for a wedding, and fall nuptials are extremely popular now.
Aside from marketing to brides year-round, how can you see steady profits from wedding services? From a custom menu to the right mix of retail products, we have a few ideas you can easily put into practice to bring bridal clients in before the wedding and then back to your spa after the big day.
Bridal and bachelorette parties can get a little lively, so plan to host them during slower times or off-hours. This will provide additional business when you need it and not disturb other guests. Late in the day or early evenings on Fridays and Saturdays work particularly well and provide a nice experience for the girls before they head out to the bars.
If you’re able to offer mimosas, champagne, or spa cocktails for packages that meet a certain minimum, it is a nice value-add that’s festive and relatively inexpensive. If alcohol is not allowed, consider sparkling water “mocktails” to create a celebratory atmosphere. Partner with a local restaurant to serve fruit and cheese trays, chocolate tastings, and organic nibbles. Provide bounce-back offers or other partnership incentives with that restaurant to further boost your business.
To help set the mood for celebration, create a signature, customized scent with aromatherapy. With ADORAtherapy®, you can tailor the spa experience for any sort of celebration. Use a Blissful Room Boost to get some excitement into the air, or add some sensuality with Passion. When they're leaving your spa, make sure to offer Mood Boost sprays to help them keep the party going, or create a signature scent for the big day.
When you're helping the bridal party choose a signature nail color, make sure to offer choices that do more than just look good. SpaRitual® uses advanced oxygen technology to help hydrate and revitalize nails, all while being a vegan option for a diverse group of clients. This will leave your clients looking beautiful, without having to stress about their nails on the day.
Bridal Party Gifts
Pre-Wedding Services for the Bride & Groom
Be sure to have a robust “Wedding Planner Menu” that includes all of the services you offer that a bride or groom may want to consider.
For example, offer a series of facials starting 45-60 days before the wedding date to improve skin tone and texture. And don’t forget to bundle in the Sparkle® Collagen Peptide for that “lit from within” glow on their special day!
Other services to include:
- Couples massages
- Manicures and pedicures
- Body scrubs for perfect honeymoon skin
- Wedding day hair services
- Complimentary makeup consultations and wedding day makeup services
Loyalty Building Ideas
Little things mean a lot to your wedding clients and they can go a long way toward creating goodwill and loyalty.
- Consider free jewelry cleaning on the day of the wedding or bachelorette party, especially if it is close to the wedding date.
- Partner with photographers, bridal shops, banquet halls, restaurants, and, if you don’t offer hair services, local salons. Referring clients back and forth between businesses can boost your bridal revenue significantly.
- Send an actual wedding card. For a $3-4 investment, you can add substantial value to your brand. Also, the bride will be likely to tell all of her bridesmaids, who in turn may tell others about your business.
- Follow up with the happy couple a month later to let them know that, even though their wedding is over, ongoing skin and physical wellness is important.
Contact us for more great ideas on turning bridal clients into return clients. We have a dedicated team of retail, spa, and marketing experts ready to help you build revenue with targeted treatments and the ideal mix of retail selections. Give us a call at 800.558.5571.
Universal Companies is proud to have a team of experienced spa advisors on staff and welcomes you to consult with our professionals about spa products and supplies, including ingredients, equipment, and retail. Dedicated to the success of spa professionals everywhere, we're grateful to be recognized with the American Spa Magazine Professional's Choice Award, Favorite Distributor of the Year for many consecutive years. (Thank you!)