4 Reasons You Should Offer Vegan Spa Options

If you spend any time scrolling through social media feeds, you’re probably hearing about veganism every day. With the rise of younger influencers and content creators, vegan lifestyles are getting promoted more than ever before.

Those who aren’t vegan may not know how to translate this growing interest into viable opportunities for our businesses. You may have worked with and interacted with vegans but, coming from an outside perspective, were hesitant to dive deep into this part of the market.

However, it isn't difficult. Veganism is having a massive impact on the spa and salon industry. To help you learn more about veganism, we’ve put together a list of four things to consider when deciding how vegan products may fit into your spa services and retail:

1. Veganism doesn’t just apply to food

More often than not, when the average person thinks of a vegan, their mind immediately goes to food. But this is a common misconception. Veganism is truly a lifestyle—meaning that it encompasses every aspect of their life.

This means that any product they use needs to be vegan-friendly. This includes clothing, makeup, body wash, moisturizers—you name it. If it isn’t vegan, they’ll take their business somewhere else.

2. The vegan cosmetic market is growing

The vegan cosmetics and personal care market is booming. Vegan product launches have doubled in the last five years, and the vegan cosmetics market size is projected to be worth almost $20 billion in just a few years.

With younger generations embracing a modern, vegan lifestyle, the need for conscious, certified products continues to grow. There’s more information and products available now than in any other time in history, so it’s amazing to think about where the market will be in the future.

3. Vegan products are a gateway to cleaner products

While it isn’t completely synonymous, a product being vegan will sometimes make consumers see it as a clean alternative for their personal care routine. People are getting more conscious about what’s in their products every day, and finding products with vegan certification brings them a step closer to minimizing ingredients that they see as harmful in their cosmetic use. Which brings us directly to number four…

4. Vegan products aren’t just for vegans

Alongside vegan products, the natural cosmetic market grows larger every year. With vegan products often embracing the cleaner side of the cosmetic industry, they’ve really benefited from this growth.

While it’s true that these products were made for vegans specifically, many non-vegans are just as happy to see that vegan certification on a label. They’ll instantly know that the product doesn’t contain animal by-products, and that it’s also cruelty-free. As mentioned earlier, just because “clean” and “vegan” aren’t synonymous doesn’t impede the fact that consumers often see it this way. By offering these products, you’re maximizing the benefits of this expectation.

As you can see, consumers are starting to expect vegan options for any of the services you offer. While some spas think it’s enough to offer vegan treatment options, vegans are looking for products they can take home with them as well. Here are a few options to consider, most of which have home care:

• ViBrowLash® (backbar only): ViBrowLash lash and brow tint has Vegan.org and Leaping Bunny certification. It’s an ammonia-free option that provides vibrant color for up to 3 weeks!
  
  SpaRitual®  (backbar + retail): Revitalize your nail services with the SpaRitual Nourishing Vegan Color collection. All of SpaRitual is 100% vegan, which makes it a great option for mani / pedi and body treatments
• 
  Bellabaci Massage Cupping (backbar + retail): Paired with their targeted homeopathic massage oils, Bellabaci hand-squeeezable cups deliver specialized treatments for each client. Made in South Africa, all products are Beauty Without Cruelty certified and PETA certified cruelty-free and vegan.
  
  Dr.'s Remedy® Nail Care (backbar + retail): Intensely pigmented, breathable, and enriched with herbal extracts, Dr.’s Remedy is certified cruelty-free and vegan by PETA.
  
  
• And we offer many more!