4 Reasons You Should Offer Vegan Spa Options
Gabe Cameron, Staff Writer, Universal Companies
If you spend any of your time scrolling through social media feeds, you’re probably hearing about veganism every day. With the rise of younger influencers and content creators, vegan lifestyles are getting promoted more than ever before.
Those of us that aren’t vegan may not know how to translate this growing interest into viable opportunities for our businesses. We’ve worked with and interacted with vegans but, coming from an outside perspective, we’re hesitant to dive deep into this part of the market.
However, it doesn’t need to be difficult. Veganism is having a massive impact on the spa and salon industry, and it’s your spa’s duty to cater to the needs of all of your clients. To help you out, we’ve put together a list of four things that you should consider when deciding how vegan products fit into your spa services or retail:
1. Veganism doesn’t just apply to food
More often than not, when the average person thinks of a vegan, their mind immediately goes to food. But this is a common misconception. Veganism is truly a lifestyle—meaning that it bleeds into every aspect of your life.
This means that any product they interact with on a daily basis needs to be vegan-friendly. This includes their clothing, makeup, body wash, moisturizers—you name it. If it isn’t vegan, they’ll take their business somewhere else.
2. The vegan cosmetic market is growing
The vegan cosmetics and personal care market is booming. Vegan product launches have doubled in the last five years, and the vegan cosmetics market size is projected to be worth almost $20 billion in just a few years.
With younger generations embracing a modern, vegan lifestyle, the need for conscious, certified products continues to grow. There’s more information and products available now than in any other time in history, so it’s crazy to think about where the market will be in the future.
3. Vegan products are a gateway to cleaner products
While it isn’t completely synonymous, a product being vegan will sometimes make consumers see it as a green alternative for their personal care routine. People are getting more conscious about what’s in their products every day, and finding products with vegan certification brings them a step closer to minimizing ingredients that they see as harmful in their cosmetic use. Which brings us directly to number four…
4. Vegan products aren’t just for vegans
Alongside vegan products, the natural cosmetic market grows larger every year. With vegan products often embracing the cleaner side of the cosmetic industry, they’ve really benefited from this growth.
While it’s true that these products were made for vegans specifically, many non-vegans are just as happy to see that vegan certification on a label. They’ll instantly know that the product doesn’t contain animal products, and that it’s also cruelty-free. As stated earlier, just because “clean” and “vegan” aren’t synonymous doesn’t impede the fact that consumers often see it this way. By offering these products, you’re maximizing the benefits of this expectation.
Supplying Your Spa with Vegan Essentials
As you can see, consumers are starting to expect vegan options for any of the services you offer. While some spas think it’s enough to offer vegan treatment options, vegans are looking for products they can take home with them as well. Your business needs to be equipped to meet vegan clients’ needs, so you need to be aware of what’s out there. When reimagining what your business offers, consider these:
- ViBrowLash™ – ViBrowLash has Vegan.org and Leaping Bunny certification. It’s an ammonia-free option for your lash and brow menu, providing vibrant color for up to three weeks! Also contains no nut oils, lanolin, or gluten.
- SpaRitual® – Revitalize your nail services with the SpaRitual Nourishing Vegan Color collection. All of SpaRitual is 100% vegan, which makes it a great option for mani / pedi and body treatments
- ADORAtherapy® – Provides certified vegan, artisanal essential oil blends to calm and balance the spirit. The perfect complement to your retail boutique!
Universal Companies is proud to have a team of experienced spa advisors on staff and welcomes you to consult with our professionals about spa products and supplies, including ingredients, equipment, and retail. Dedicated to the success of spa professionals everywhere, we're grateful to be recognized with the American Spa Magazine Professional's Choice Award, Favorite Distributer of the Year for many consecutive years. (Thank you!)