Turn Brow Obsession Into Profits
Celebrities, bloggers, and women of all ages are embracing eyebrow grooming and eyelash extensions. Some might call this a trend, but there’s nothing trendy about putting your best face forward. Social media confirms that brow obsession has staying power: Instagram has almost 11 million posts with #brows, and that number has more than tripled since 2016. Get your share of this market by offering professional lash and brow supplies and services.
Offer Lash and Brow Services to Attract Clients and Multiply Revenue
Brow bars and eyelash extension services are popping up everywhere. Keep existing clients and attract new ones by providing the eyelash and eyebrow services they want. You have an advantage with current customers because they want to feel safe and secure with the person they choose. Attract new clients by making your existing ones look fabulous. Word of mouth is one of the best forms of advertising, so when your customers’ brows and lashes look great, their friends will want to see you.
Lash and brow treatments are among the most profitable services you can provide, and getting started requires little space and investment. One advantage of lash and brow services is that they can easily be added on to an existing treatment, resulting in higher revenue for the same treatment time. For example, eyelash tinting or brow shaping can be done while a client is enjoying a body wrap or facial mask.
Brow and lash services allow clients to easily try new trends, spend less time on daily beauty maintenance, and experience instant results. Professional lash and brow supplies and services also create a steady stream of revenue. Lash extensions require fill-in treatments every 2-4 weeks, and eyebrows need maintenance every 4-8 weeks. Strip lashes are an alternative for clients who aren’t ready for lash extensions. These and at-home brow grooming products can boost your retail sales.
Which Professional Lash and Brow Supplies and Services Should You Offer?
Deciding which lash and brow supplies and services to offer depends on your clients, the expertise of your estheticians, and how much of your spa menu you want to devote to brows and lashes. Some services will require technicians to get additional training. Important aspects of serving lash and brow clients include understanding their expectations, discussing treatment choices, and explaining maintenance required to keep their look fresh.
Knowing your current clients and identifying your ideal new clients helps you choose services that are the best fit for your spa or salon. Age and lifestyle are two key considerations when targeting clients. And don’t forget men! Male eyebrow grooming is growing in popularity. Capturing a steady male clientele is especially profitable because once men find a place they are comfortable with, they are likely to stay with that salon or spa.
As you think about your current and future clients, keep these generalities in mind for different ages:
- Teens: want to look their best and follow current trends
- Twenties: open to most any style or look
- Thirties: busy lives require low-fuss beauty options
- Forties: want to look polished and hide signs of aging
- Fifties and up: want to emphasize their best features and minimize the impact of aging
For all ages and genders, offer professional lash and brow supplies that let clients maintain their looks between spa visits.
Universal Companies is proud to have a team of experienced spa advisors on staff and welcomes you to consult with our professionals about spa products and supplies, including ingredients, equipment, and retail. Dedicated to the success of spa professionals everywhere, we're grateful to be recognized with the American Spa Magazine Professional's Choice Award, Favorite Distributor of the Year for many consecutive years. (Thank you!)