Turn Brow Obsession into Profits

Brow bars and eyelash extension services are popping up everywhere. Keep existing clients and attract new ones by providing the eyelash and eyebrow services they want. You have an advantage with current customers because they want to feel safe and secure with the person they choose. Attract new clients by making your existing ones look fabulous. Word of mouth is one of the best forms of advertising, so when your customers' brows and lashes look great, their friends will want to see you.

Lash and brow treatments are among the most profitable services you can provide and getting started requires little space and investment. One advantage of lash and brow services is that they can easily be added on to an existing treatment, resulting in higher revenue for the same treatment time. For example, eyelash tinting or brow shaping can be done while a client is enjoying a body wrap or facial mask.

Brow and lash services allow clients to easily try new trends, spend less time on daily beauty maintenance, and experience instant results. Professional lash and brow supplies and services also create a steady stream of revenue. Lash extensions require fill-in treatments every 2-4 weeks, and eyebrows need maintenance every 4-8 weeks. Strip lashes are an alternative for clients who aren't ready for lash extensions. These and at-home brow grooming products can boost your retail sales.

Deciding which lash and brow supplies and services to offer depends on the clients you serve, the expertise of your estheticians, and how much of your spa menu you want to devote to brows and lashes. Some services will require technicians to get additional training. Important aspects of serving lash and brow clients include understanding their expectations, discussing treatment choices, and explaining maintenance required to keep their look fresh.

Knowing your current clients and identifying your ideal new clients helps you choose services that are the best fit for your spa or salon. Age and lifestyle are two key considerations when targeting clients. And don't forget men! Male eyebrow grooming is growing in popularity. Capturing a steady male clientele is especially profitable because once men find a place they are comfortable with, they're likely to stay with that salon or spa.

As you think about your current and future clients, keep these generalities in mind for different ages:

• Teens: Want to look their best and follow current trends
• Twenties: Open to most any style or look
• Thirties: Busy lives require low-fuss beauty options
• Forties: Want to look polished and hide signs of aging
• Fifties and Up: Want to emphasize their best features and minimize the impact of aging

For all ages and genders, offer professional lash and brow supplies that let clients maintain their looks between spa visits.