How It Works

Float therapy, also known as sensory deprivation therapy, sees clients in a soundproof, lightproof environment, where they float in a pool of salt water heated to the same temperature as their skin. This creates the ultimate perception of weightlessness. The absence of external stimuli creates an entirely unique experience, where the client's mind spends prolonged portions of time operating in the Theta wavelength. This brain state normally appears only directly before or after sleep and is associated with increased creativity, problem solving, and is often linked with the “midnight epiphanies” many of us experience. It has also been shown to reduce anxiety and depression levels by up to 50%, a key reason why the army uses float therapy to rehabilitate veterans with PTSD.

Float therapy is having a renaissance. Consumers are trying to find locations where they can experience it.

General interest in float therapy has increased by 440% over the past 5 years. It has received significant exposure among millennials via several TV shows that feature sensory deprivation prominently. Over the same period, searches for “float therapy near me” have increased by over 5000%. This suggests that consumers are ready to take the plunge and are actively looking for spas where they can experience it.

Float Therapy is an ideal way for spas to capture new traffic to their locations, boost existing services, and drive recurring customers via monthly “membership” packages.

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