Have you noticed that more clients are seeking spa services for acne and other facial concerns? The facial cleansers, toners, and acne treatments you provide impact your bottom line because skin care products are a multi-billion-dollar market.
In 2016, facial cleansers and acne treatments were the two bestselling skin care products. In 2016, consumers spent almost 5 billion dollars worldwide on acne treatments; that is projected to grow to over 7 billion by 2026. Overall, the global skin care market is expected to be worth $180 billion by 2024.
Position your spa or salon to take advantage of the continued growth in the skin care market by providing treatments and products that address specific skin concerns.
Increase Retail Sales by with Facial Cleansers and Toners
Skin treatments are an excellent way for clients to experience treatments tailored to their skin’s needs. During the treatment, teach them about the science behind products such as facial cleansers and toners, and explain the difference between over-the-counter and professional spa skin care products. Most importantly, let them know why the products you recommend are the best for their individual skin care needs.
Clients often want shortcuts, but estheticians know that healthy skin results from a combination of steps and products. Communicating the benefits of cleansers, toners, and other skin care products selected specifically for each client results in higher spa product sales. To design individualized skin care routines for a diverse client base, stock facial cleansers, and toners for all skin types, concerns, and needs.
Create Individualized Approaches for Clients with Acne
Almost 50 million Americans suffer from acne. Make sure you are benefiting from this growing and lucrative client base by providing specialized skin care for acneic skin.
Consider the size of this market. Half of adult women are troubled by acne, with 26% affected into their 40s. About one-fourth of adult men have acne concerns. Over 95% of acne sufferers mistakenly think there is a cure. However, the key to healthier skin is knowing what should and shouldn’t be done to treat it. That’s where your spa can shine.
When working with acne clients, estheticians should take these steps:
- Ask about the client’s current skin care routine, including prescription and non-prescription products and length of use
- Understand the possible effects of oral medications on the skin’s appearance
- Use that information to determine the best targeted treatment or facial
- Present options for a personalized at-home regimen that extends the results of the spa treatment
- Emphasize that consistency is essential to successfully managing acne
- Encourage booking facials or advanced treatments at regular intervals to keep acne and other conditions under control
Offer Advanced Spa Treatments for Clients with Acne Concerns
While everyone benefits from facial treatments, clients with acne need a more focused approach. Build your business with advanced products. For example, Light Therapy and probiotics are both effective approaches that can complement specialized facial cleansers, toners, and masks. LED Light Therapy, or Light Emitting Diode therapy, utilizes blue light to treat acneic skin. Probiotics incorporate healthy bacteria for topical use, calming the skin to reduce the apperance of breakouts, and aiding skin’s natural defenses.
Plan Ahead to Take Advantage of the Growing Skin Care Market
Is your spa taking advantage of the continued growth in the skincare market? Let Universal Companies help you keep up with the latest professional skin care products and services. With our help, you will empower clients to maintain healthy, beautiful skin; educate them about the benefits of professional acne treatments and facial cleansers and toners, and get your share of this multi-billion-dollar market.
Universal Companies is proud to have a team of experienced spa advisors on staff and welcomes you to consult with our professionals about spa products and supplies, including ingredients, equipment, and retail. Dedicated to the success of spa professionals everywhere, we're grateful to be recognized with the American Spa Magazine Professional's Choice Award, Favorite Distributor of the Year for many consecutive years. (Thank you!)